
Here Nor There
social media + brand design
Beaded flowers started as a craft I made for myself, something to add a little sparkle to my windowsill. That little glimmer of enjoyment is what’s shared with everyone that supports Here Nor There. The flowers themselves have always drawn people in, what I needed to expand this business was approachable branding that sparked curiosity, and a social media presence that reached as many people as possible.
Beaded flowers started as a craft I made for myself, something to add a little sparkle to my windowsill. That little glimmer of enjoyment is what’s shared with everyone that supports Here Nor There. The flowers themselves have always drawn people in, what I needed to expand this business was approachable branding that sparked curiosity, and a social media presence that reached as many people as possible.
Beaded flowers started as a craft I made for myself, something to add a little sparkle to my windowsill. That little glimmer of enjoyment is what’s shared with everyone that supports Here Nor There. The flowers themselves have always drawn people in, what I needed to expand this business was approachable branding that sparked curiosity, and a social media presence that reached as many people as possible.


The content of my TikTok and Instagram is distinctly different, but they both have the same goal: growth. The TikTok content answers the “how do you do this?” question a lot of my customers have. Longer form, informal, tutorial style videos appeal to my mutual audience of artists and hobbyists who boost this content with saves, comments, and shares. Quick videos with trending audios hit a broader FYP algorithm, as it’s the non-artist viewers that are more likely to convert to sales.
The content of my TikTok and Instagram is distinctly different, but they both have the same goal: growth. The TikTok content answers the “how do you do this?” question a lot of my customers have. Longer form, informal, tutorial style videos appeal to my mutual audience of artists and hobbyists who boost this content with saves, comments, and shares. Quick videos with trending audios hit a broader FYP algorithm, as it’s the non-artist viewers that are more likely to convert to sales.
The content of my TikTok and Instagram is distinctly different, but they both have the same goal: growth. The TikTok content answers the “how do you do this?” question a lot of my customers have. Longer form, informal, tutorial style videos appeal to my mutual audience of artists and hobbyists who boost this content with saves, comments, and shares. Quick videos with trending audios hit a broader FYP algorithm, as it’s the non-artist viewers that are more likely to convert to sales.
The Instagram page answers the all-important “what do you make?” question. An eye-catching product display with polished and clear photos. It acts as a portfolio for vendor applications and reference for commission orders and prospective customers. The near future plan for Instagram is more unique and creatively engaging content to increase shares and non-follower profile visits.
The Instagram page answers the all-important “what do you make?” question. An eye-catching product display with polished and clear photos. It acts as a portfolio for vendor applications and reference for commission orders and prospective customers. The near future plan for Instagram is more unique and creatively engaging content to increase shares and non-follower profile visits.
The Instagram page answers the all-important “what do you make?” question. An eye-catching product display with polished and clear photos. It acts as a portfolio for vendor applications and reference for commission orders and prospective customers. The near future plan for Instagram is more unique and creatively engaging content to increase shares and non-follower profile visits.



