design + strategy
Indeed
My senior year I participated in AAF’s National Student Advertising Competition. In this competition, teams are given a case study and challenge from a corporate client, and the task of pitching their campaign to a board of judges in NYC at the end of the year.
Our team was made up of 15 advertising students with varying concentrations. Using primary and secondary research, we worked together to develop a strategy to drive our campaign, create a deliverable plansbook, slideshow, and scripted presentation we would take with us to NYC.
The majority of my work contributed to our “Game Changers” video series, “Road Rage” activation, and the in-person presentation as I was one of the four speakers selected for our final pitch. My team won Best Research Insights and Best Creative Innovation.
My senior year I participated in AAF’s National Student Advertising Competition. In this competition, teams are given a case study and challenge from a corporate client, and the task of pitching their campaign to a board of judges in NYC at the end of the year.
Our team was made up of 15 advertising students with varying concentrations. Using primary and secondary research, we worked together to develop a strategy to drive our campaign, create a deliverable plansbook, slideshow, and scripted presentation we would take with us to NYC.
The majority of my work contributed to our “Game Changers” video series, “Road Rage” activation, and the in-person presentation as I was one of the four speakers selected for our final pitch. My team won Best Research Insights and Best Creative Innovation.
My senior year I participated in AAF’s National Student Advertising Competition. In this competition, teams are given a case study and challenge from a corporate client, and the task of pitching their campaign to a board of judges in NYC at the end of the year.
Our team was made up of 15 advertising students with varying concentrations. Using primary and secondary research, we worked together to develop a strategy to drive our campaign, create a deliverable plansbook, slideshow, and scripted presentation we would take with us to NYC.
The majority of my work contributed to our “Game Changers” video series, “Road Rage” activation, and the in-person presentation as I was one of the four speakers selected for our final pitch. My team won Best Research Insights and Best Creative Innovation.
Teams were challenged with raising the unaided consideration and use of Indeed among Gen Z. With our research we decided to speak to the frustrated job seeker- college juniors, seniors, and recent graduates that were unemployed and tired of their job search. Our campaign followed central themes of empowerment, customization, and highlighting Indeed’s extensive toolbox.
Below are some pages from our plansbook, which was the first introduction judges had to our strategy.
Teams were challenged with raising the unaided consideration and use of Indeed among Gen Z. With our research we decided to speak to the frustrated job seeker- college juniors, seniors, and recent graduates that were unemployed and tired of their job search. Our campaign followed central themes of empowerment, customization, and highlighting Indeed’s extensive toolbox.
Below are some pages from our plansbook, which was the first introduction judges had to our strategy.
Teams were challenged with raising the unaided consideration and use of Indeed among Gen Z. With our research we decided to speak to the frustrated job seeker- college juniors, seniors, and recent graduates that were unemployed and tired of their job search. Our campaign followed central themes of empowerment, customization, and highlighting Indeed’s extensive toolbox.
Below are some pages from our plansbook, which was the first introduction judges had to our strategy.
game changers
Creative Executions
In addition to strategy, our team had to pitch a variety of creative executions that would reach our audience. “Game Changers” was our proposed video series, interviewing successful entrepreneurs and business people with non-traditional career paths about their journey and any advice they had for a younger generation with big aspirations.
My inspiration for this idea came from our insight that 47% of young job seekers blame themselves. Gen Z job seekers put an immense amount of pressure on themselves to be successful immediately. This series would remind young people that they don’t have to have a perfect career plan at twenty-two to end up with a position they love ten, twenty, or thirty years from now.
In addition to strategy, our team had to pitch a variety of creative executions that would reach our audience. “Game Changers” was our proposed video series, interviewing successful entrepreneurs and business people with non-traditional career paths about their journey and any advice they had for a younger generation with big aspirations.
My inspiration for this idea came from our insight that 47% of young job seekers blame themselves. Gen Z job seekers put an immense amount of pressure on themselves to be successful immediately. This series would remind young people that they don’t have to have a perfect career plan at twenty-two to end up with a position they love ten, twenty, or thirty years from now.
In addition to strategy, our team had to pitch a variety of creative executions that would reach our audience. “Game Changers” was our proposed video series, interviewing successful entrepreneurs and business people with non-traditional career paths about their journey and any advice they had for a younger generation with big aspirations.
My inspiration for this idea came from our insight that 47% of young job seekers blame themselves. Gen Z job seekers put an immense amount of pressure on themselves to be successful immediately. This series would remind young people that they don’t have to have a perfect career plan at twenty-two to end up with a position they love ten, twenty, or thirty years from now.
road rage
“Road Rage” was a hands-on interaction our audience could have with our otherwise digital client. This ‘mobile rage room’ would travel to different college campuses and serve as an outlet for our frustrated job seekers to have a little fun and let go of the very real stress that comes with graduating and job searching.
“Road Rage” was a hands-on interaction our audience could have with our otherwise digital client. This ‘mobile rage room’ would travel to different college campuses and serve as an outlet for our frustrated job seekers to have a little fun and let go of the very real stress that comes with graduating and job searching.
“Road Rage” was a hands-on interaction our audience could have with our otherwise digital client. This ‘mobile rage room’ would travel to different college campuses and serve as an outlet for our frustrated job seekers to have a little fun and let go of the very real stress that comes with graduating and job searching.
