design + art direction
College of Liberal Arts
College of Liberal Arts
College of Liberal Arts
I was the graphic designer on the College of Liberal Arts Marketing and Communications team during my senior year at Temple. The majority of my work involved creating visual identities for the various speakers, clubs, and events that were going on within the college. I sourced a variety of assets and photos, in addition to creating my own illustrations and templates, to make sure unique events and related events appeared as such. I also designed a variety of outward communications such as flyers, emails, and holiday cards sent to CLA faculty, donors, and the community.
I was the graphic designer on the College of Liberal Arts Marketing and Communications team during my senior year at Temple. The majority of my work involved creating visual identities for the various speakers, clubs, and events that were going on within the college. I sourced a variety of assets and photos, in addition to creating my own illustrations and templates, to make sure unique events and related events appeared as such. I also designed a variety of outward communications such as flyers, emails, and holiday cards sent to CLA faculty, donors, and the community.
I was the graphic designer on the College of Liberal Arts Marketing and Communications team during my senior year at Temple. The majority of my work involved creating visual identities for the various speakers, clubs, and events that were going on within the college. I sourced a variety of assets and photos, in addition to creating my own illustrations and templates, to make sure unique events and related events appeared as such. I also designed a variety of outward communications such as flyers, emails, and holiday cards sent to CLA faculty, donors, and the community.
Creative Writing MFA
My first campaign started with a billboard then expanded to paid social. I was responsible for layout, image sourcing, and reformatting.
These designs ran as social ads on Instagram and Facebook, on Temple-owned screens throughout campus, and digital billboards on I-95 and I-76. The paid social campaign ran with great success, specifically high interaction rates from our Facebook ads.
And at the end here you can see a very low quality photo of a very excited advertising student with her first billboard :)
My first campaign started with a billboard then expanded to paid social. I was responsible for layout, image sourcing, and reformatting.
These designs ran as social ads on Instagram and Facebook, on Temple-owned screens throughout campus, and digital billboards on I-95 and I-76. The paid social campaign ran with great success, specifically high interaction rates from our Facebook ads.
And at the end here you can see a very low quality photo of a very excited advertising student with her first billboard :)
My first campaign started with a billboard then expanded to paid social. I was responsible for layout, image sourcing, and reformatting.
These designs ran as social ads on Instagram and Facebook, on Temple-owned screens throughout campus, and digital billboards on I-95 and I-76. The paid social campaign ran with great success, specifically high interaction rates from our Facebook ads.
And at the end here you can see a very low quality photo of a very excited advertising student with her first billboard :)
Public Policy MFA Campaign
In March 2023, we ran a digital campaign for the Public Policy Master's program and the Nonprofit Graduate Certificate program. Below are the Public Policy MFA ads and Nonprofit ads, which were run with the same designs but different copy. I handled layout, image sourcing, reformatting, and did the photoshoot for the City Hall at night variation.
The three creative concepts ran as digital ads on Generocity and Billy Penn; as social media ads on Facebook and Instagram; on Temple-owned screens throughout campus; and on billboards that summer.
The goal of both campaigns was to drive RFI submissions. Over the month, the Public Policy MFA campaign drove a total of 533 clicks and 46 RFI conversions. The Non Profit Grad Certificate campaign from 1,327 clicks and 244 RFI conversions.
In March 2023, we ran a digital campaign for the Public Policy Master's program and the Nonprofit Graduate Certificate program. Below are the Public Policy MFA ads and Nonprofit ads, which were run with the same designs but different copy. I handled layout, image sourcing, reformatting, and did the photoshoot for the City Hall at night variation.
The three creative concepts ran as digital ads on Generocity and Billy Penn; as social media ads on Facebook and Instagram; on Temple-owned screens throughout campus; and on billboards that summer.
The goal of both campaigns was to drive RFI submissions. Over the month, the Public Policy MFA campaign drove a total of 533 clicks and 46 RFI conversions. The Non Profit Grad Certificate campaign from 1,327 clicks and 244 RFI conversions.
In March 2023, we ran a digital campaign for the Public Policy Master's program and the Nonprofit Graduate Certificate program. Below are the Public Policy MFA ads and Nonprofit ads, which were run with the same designs but different copy. I handled layout, image sourcing, reformatting, and did the photoshoot for the City Hall at night variation.
The three creative concepts ran as digital ads on Generocity and Billy Penn; as social media ads on Facebook and Instagram; on Temple-owned screens throughout campus; and on billboards that summer.
The goal of both campaigns was to drive RFI submissions. Over the month, the Public Policy MFA campaign drove a total of 533 clicks and 46 RFI conversions. The Non Profit Grad Certificate campaign from 1,327 clicks and 244 RFI conversions.
